The Whole Earth Catalog


Nothing but blue-birds and gray pony-tails and your uncle’s hocus-pocus and room sized computers and rocks and sticks and good picnics and a publication there from whose purpose was to egg on the conjuring and living of new forms; the catalog was a rather traditional instrument, no more radical than Sears and Roebuck or Sky Mall, merely attuned to a then new market, the sub-economy of dope and rock a’roll. The catalog functioned from ’68 -’74 as an evaluation and access device. With, it the user knew better what was worth getting and where and how to do the getting. An item was listed in the catalog if it was deemed:

1. Useful as a tool.
2. Relevant to independent education.
3. High Quality or Low Cost.
4. Easily available by mail.